✦ Growth

SEO that survives the next algorithm update

Chasing the algorithm is a treadmill. Building something it's forced to reward is a moat.

LC Lena Cruz Growth Director March 5, 20267 min read
A search and content strategy laid out on a desk
Photograph · Unsplash

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Taggedcontentseo
LC

Lena Cruz

Growth Director

Runs paid and SEO against the only number that matters: profit. Allergic to vanity metrics and dashboards nobody reads.

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Growth An analytics dashboard of charts and growth metrics
April 30, 20263 min read

Paid ads won't fix a positioning problem

Paid media is a megaphone. It makes whatever you already say louder — including the parts that aren't ready to be said.

creative-testing· paid-media
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