Brand
The best name rarely survives the committee. Here's how we protect it — and why naming late is naming badly.
A logo is a conclusion. Redraw it before you've done the thinking and you've just made a prettier version of your confusion.
A logo is a conclusion. Redraw it before you've done the thinking and you've just made a prettier version of your confusion.
Naming dies by consensus. The trick is to make the decision early, with the right people in the room and the wrong people out of it.
Enough reading
If a dispatch struck a nerve, that's usually the start of a project. Tell us what's broken — we'll tell you honestly whether we can help.
