Category: Brand

Most rebrands fail before the logo opens in Figma

A logo is a conclusion. Redraw it before you've done the thinking and you've just made a prettier version of your confusion.

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Most rebrands fail before the logo opens in Figma

A logo is a conclusion. Redraw it before you've done the thinking and you've just made a prettier version of your confusion.

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Naming is a fight. Win it in week one.

Naming dies by consensus. The trick is to make the decision early, with the right people in the room and the wrong people out…

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Naming is a fight. Win it in week one.

Naming dies by consensus. The trick is to make the decision early, with the right people in the room and the wrong people out…

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Positioning by subtraction: choose what you refuse

The fastest way to become known for something is to stop trying to be known for everything.

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Positioning by subtraction: choose what you refuse

The fastest way to become known for something is to stop trying to be known for everything.

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