The Journal — ArchiveLeaping Lemur Media | Digital Growth Agency

Category: Brand

3 dispatches
Brand Layered swatches of paint and color exploration
May 28, 20263 min read

Most rebrands fail before the logo opens in Figma

A logo is a conclusion. Redraw it before you've done the thinking and you've just made a prettier version of your confusion.

positioning· rebrand
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Brand A notebook and pen on a wooden desk
April 2, 20265 min read

Naming is a fight. Win it in week one.

Naming dies by consensus. The trick is to make the decision early, with the right people in the room and the wrong people out of it.

naming· strategy
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Brand A minimal desk with a single sheet of paper
February 5, 20266 min read

Positioning by subtraction: choose what you refuse

The fastest way to become known for something is to stop trying to be known for everything.

positioning· voice
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