Most rebrands fail before the logo opens in Figma
A logo is a conclusion. Redraw it before you've done the thinking and you've just made a prettier version of your confusion.
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Brand
Strong positioning isn't a longer list of what you do. It's a short, brave list of what you won't.
Enough reading
If a dispatch struck a nerve, that's usually the start of a project. Tell us what's broken — we'll tell you honestly whether we can help.