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Google holds a 73% global market share in online reviews, and 87% of patients read online reviews before selecting a dentist, while 84% trust them as much as personal recommendations according to this industry analysis on Google reviews for dental practices. That changes the way a practice earns trust. Word of mouth still matters, but […]
| Profile area | What to add |
|---|---|
| Services | Procedure names patients use in search |
| Photos | Team, office, equipment, treatment spaces |
| Description | Your patient experience and treatment focus |
| Q&A | Insurance, sedation, parking, emergencies, financing |
| Hours | Exact operating hours and special closures |
| Channel | Script Example |
|---|---|
| In chair | “I'm glad we could take care of that today. If you have a minute later, would you mind sharing your experience on Google? It helps other patients know what to expect.” |
| Checkout desk | “Thanks for coming in today. I can text you our Google review link right now if you'd like to leave feedback.” |
| Text follow-up | “Thank you for visiting us today. If you'd like to share your experience, here's our Google review link.” |
| Hygiene recall | “We always appreciate feedback from longtime patients. If you'd like to leave a Google review, I can send the link over.” |
| Situation | Best response approach |
|---|---|
| Frustration about wait time | Acknowledge the concern and apologize for the experience |
| Concern about communication | Thank them for the feedback and invite an offline conversation |
| Hostile or unfair tone | Stay calm, keep the response short, and do not argue |
| Possible fake review | Report through Google and post a neutral, professional reply if needed |
You're probably posting when you remember, checking the grid, and wondering why Instagram still doesn't turn into booked appointments or qualified leads. That's a common place for dentists, medspa owners, eye doctors, and law firms to get stuck, because the platform can feel busy without feeling profitable. The fix isn't “post more.” It's using Instagram […]
You're probably staring at an inbox full of missed follow-ups, half-finished campaigns, and a practice schedule that changes faster than your team can keep up with. The question isn't whether email still matters, it's whether your healthcare practice is using it in a way that's compliant, useful, and worth the staff time. Email marketing for […]
You can spend a lot on a new website and still get the wrong calls, the wrong form fills, and the wrong kind of “SEO results.” That usually happens when the firm treats keyword research like a generic marketing exercise instead of a case-intake system built around practice area, location, and client intent. For law […]
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