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You're busy running a practice, not trying to decode Meta Ads Manager between patients, staff issues, and payroll. Still, the pressure is real. You know Facebook and Instagram matter because that's where people spend attention, compare options, and decide who feels trustworthy enough to contact. But if you've tried running ads yourself, you've probably had […]
| Model | Best For | Typical Range (Monthly) | Pros | Cons |
|---|---|---|---|---|
| Monthly Retainer | Practices that want consistent management and strategic support | Varies by scope and agency | Predictable budgeting, clear scope, easier long-term planning | Can feel expensive if scope is narrow |
| Percentage of Ad Spend | Brands increasing budget and wanting fees tied to spend levels | Varies by ad spend and contract structure | Scales with campaign size, familiar model in paid media | Incentives can tilt toward spending more |
| Project-Based | Audits, launches, rebuilds, or temporary support | Varies by deliverables | Clear start and finish, good for defined needs | Not ideal for ongoing optimization |
You're probably posting when you remember, checking the grid, and wondering why Instagram still doesn't turn into booked appointments or qualified leads. That's a common place for dentists, medspa owners, eye doctors, and law firms to get stuck, because the platform can feel busy without feeling profitable. The fix isn't “post more.” It's using Instagram […]
You're probably staring at an inbox full of missed follow-ups, half-finished campaigns, and a practice schedule that changes faster than your team can keep up with. The question isn't whether email still matters, it's whether your healthcare practice is using it in a way that's compliant, useful, and worth the staff time. Email marketing for […]
You can spend a lot on a new website and still get the wrong calls, the wrong form fills, and the wrong kind of “SEO results.” That usually happens when the firm treats keyword research like a generic marketing exercise instead of a case-intake system built around practice area, location, and client intent. For law […]
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