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You're probably in one of two camps right now. Either you've ignored Pinterest because it feels more relevant to recipes and home makeovers than appointment-based businesses, or you've tested it lightly and couldn't tell whether the clicks meant anything. That hesitation is reasonable. Most advice about Pinterest ads is written for ecommerce brands selling products, […]
| Format | File Type | Aspect Ratio | Recommended Size (pixels) |
|---|---|---|---|
| Standard static Pin | PNG or JPEG | Vertical | Varies by current Pinterest guidance |
| Video Pin | Common video file formats supported by Pinterest | Vertical preferred | Varies by current Pinterest guidance |
| Square Pin | PNG or JPEG | Square | Varies by current Pinterest guidance |
| Long-form vertical Pin | PNG or JPEG | Tall vertical | Varies by current Pinterest guidance |
| Keyword type | Example direction | Best use |
|---|---|---|
| Service-specific | Terms tied directly to treatment or service | Core campaign targeting |
| Problem-aware | Terms around symptoms, concerns, or goals | Educational Pins |
| Comparison-driven | Terms that suggest users are weighing options | Mid-funnel pages |
| Local-intent modifiers | Terms tied to a city, region, or nearby need | Tighter service-area relevance |
You're probably posting when you remember, checking the grid, and wondering why Instagram still doesn't turn into booked appointments or qualified leads. That's a common place for dentists, medspa owners, eye doctors, and law firms to get stuck, because the platform can feel busy without feeling profitable. The fix isn't “post more.” It's using Instagram […]
You're probably staring at an inbox full of missed follow-ups, half-finished campaigns, and a practice schedule that changes faster than your team can keep up with. The question isn't whether email still matters, it's whether your healthcare practice is using it in a way that's compliant, useful, and worth the staff time. Email marketing for […]
You can spend a lot on a new website and still get the wrong calls, the wrong form fills, and the wrong kind of “SEO results.” That usually happens when the firm treats keyword research like a generic marketing exercise instead of a case-intake system built around practice area, location, and client intent. For law […]
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