Dispatches from the studio

The Journal.

Notes on brand, growth, and building businesses worth choosing, written by the people doing the work, not a content team.

Latest dispatches.

Field notes on marketing, SEO, and growth for practices and small businesses.

September 6, 2026

How to grow a small business without guesswork: find the channels that produce profitable customers and build marketing that compounds over time.

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September 5, 2026

Why brand guidelines matter for growing practices: keep your logo, voice, and visuals consistent across web, social, and print.

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September 4, 2026

Social media marketing for doctors: a practical, compliant playbook for building trust and attracting patients without risky posts.

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September 3, 2026

An integrated marketing strategy for small practices: align message, channels, and follow-up so each part of your marketing reinforces the rest.

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September 2, 2026

Only 4% of new legal business is won on price. How law firm brand positioning builds the reputation and trust that actually wins clients.

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September 1, 2026

How to improve your online reputation: earn recent reviews, respond well to criticism, and fix the listings patients check before they call.

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August 31, 2026

How to measure patient satisfaction: surveys, metrics, and feedback loops that reveal problems before rebookings and referrals slip.

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August 30, 2026

How to attract new patients and actually get chosen: proven strategies for local visibility, trust, and turning inquiries into booked appointments.

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August 29, 2026

10 med spa marketing ideas that build local trust, remove booking friction, and turn first-time clients into repeat patients.

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