Dispatches from the studio

The Journal.

Notes on brand, growth, and building businesses worth choosing, written by the people doing the work, not a content team.

Latest dispatches.

Field notes on marketing, SEO, and growth for practices and small businesses.

September 16, 2026

Google Ads for optometrists: how to target ‘eye doctor near me’ searches, compete with national chains, and book more eye exams.

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September 15, 2026

SEO copywriting for practices: write pages that rank on Google and answer patient questions so visitors call and book.

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September 14, 2026

Brand positioning for practices: clarify who you help and why patients should choose you over similar providers nearby.

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September 13, 2026

Medical spa digital marketing playbook: SEO, ads, reviews, and booking strategies to stand out in a fast-growing, crowded market.

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September 12, 2026

In-house vs agency marketing: compare costs, skills, and accountability to decide which model will grow your practice.

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September 10, 2026

Ten common social media challenges for practices and local businesses, with practical solutions for visibility, trust, measurement, and staffing.

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September 9, 2026

What is local marketing? Learn how practices get found in Google Maps, local search, and their community to win nearby patients.

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September 8, 2026

A long-term marketing strategy builds recognition, trust, and referrals that keep your practice growing after campaigns end.

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September 7, 2026

Medical practice website design guide for 2026: clear services, insurance info, easy booking, and mobile pages that convert patients.

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