Facebook Custom List Guide: Personal Lists and Audiences
Facebook custom lists explained: personal friend lists vs. Meta ad audiences. Learn setup, CSV tips, and match rate best practices.
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Dispatches from the studio
The Journal.
Notes on brand, growth, and building businesses worth choosing, written by the people doing the work, not a content team.
Latest dispatches.
Field notes on marketing, SEO, and growth for practices and small businesses.
How to Shoot a Commercial: A Complete Guide
Great commercials build trust, not just style. Learn how to plan, shoot, and edit video that actually works for your business.
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Fractional Marketing Team Guide for Practices (2026)
A fractional marketing team gives dental, medspa, and law practices senior strategy and execution without full-time overhead. See roles, costs, and KPIs.
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How to Be a Nice Human in Business and Life
Kindness isn’t softness—it’s clarity under pressure. Learn scripts, habits, and systems to be reliably nice in business and life.
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Attribution Modeling: What It Is and Why It Matters (2026)
Attribution modeling decides which marketing touchpoints get credit for a conversion. Learn the main models, their trade-offs, and how to pick one.
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7 Before and After Logo Examples: A Practice Owner’s Guide
Is your logo outdated? Learn why before-and-after redesigns boost brand awareness and how to make yours a strategic business decision.
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How to Build Referral Partnerships That Actually Convert
Turn goodwill into growth: build a referral system with clear fit, fair rewards, and tracked KPIs that actually drive revenue.
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How to Market a Private Practice: A 2026 Playbook
Grow your private practice with smart budget splits, local SEO consistency, and cash reserves that keep marketing on track.
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Facebook Ads for Healthcare: A Step-by-Step Playbook
Fix underperforming Facebook ads for healthcare with compliant funnels, smart targeting, and tracking that turns clicks into real bookings.
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