Small Business Digital Marketing: A Practical 90-Day Plan
A practice owner finishes seeing patients, checks the marketing accounts, and finds a little of everything: an old ad campaign, a website that looks…
ReadNotes on brand, growth, and building businesses worth choosing, written by the people doing the work, not a content team.
Field notes on marketing, SEO, and growth for practices and small businesses.

A practice owner finishes seeing patients, checks the marketing accounts, and finds a little of everything: an old ad campaign, a website that looks…
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A practice owner opens the calendar in November and realizes the holiday campaign is still an idea. The team rushes out a discount, posts…
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Your firm is getting attention. Prospective clients find you through search, a colleague sends referrals, and paid campaigns generate calls. Yet someone leaves a…
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A patient searches for an emergency dentist, clicks an ad, and lands on a page that says little more than “Welcome to our practice.”…
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Your practice's Facebook page still shows an old cover photo, the last post announced a holiday closure, and someone's appointment question has gone unanswered.…
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A patient scrolls past three dental ads in a row, each promising quality care and a friendly team. Their thumb keeps moving because none…
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The most popular advice about a brand positioning statement is also the least useful: write a memorable sentence, add a polished slogan, and assume…
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A patient needs care late at night. They search for a nearby provider, compare map results and star ratings, read a few reviews, and…
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A parent searches for a family lawyer late at night after a sudden separation. On a phone screen, several firms look similar. One has…
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